Taco Bell
THE ASK
A Lot on the Menu
From scripting candid drive-thru conversations to writing speeches for Taco Bell's CEO, I've put words in a lot of mouths. I also concepted creative for the Live Más Scholarship, proving there's more than one way to think outside the bun.
01 / DRIVE-THRU DIALOGUES
BRANDED ENTERTAINMENT / SCRIPTWRITING
Chosen family, community, and Crunchwrap Supremes. For Taco Bell’s Drive-Thru Dialogues, I wrote episodes featuring TikTok icons The Old Gays and ballroom legends Aja and Samil LaBeija, serving up candid conversations about identity and finding your people. All from the comfort of a Taco Bell drive-thru.
THE WORK
02 / EXECUTIVE COMMUNICATIONS
SPEECHWRITING
Turns out, writing for Taco Bell means occasionally putting words in the CEO's mouth. I scripted executive speeches addressing the entire company, translating big-picture business messaging into something engaging, human, and worthy of the Live Más spirit.
03 / LIVE MÁS SCHOLARSHIP
CREATIVE CONCEPTING / BRAND CAMPAIGN
Taco Bell's Live Más Scholarship celebrates young people who dare to pursue their passions. I helped concept creative ideas for the campaign, bringing a little imagination to a program that's all about helping the next generation turn big dreams into reality.
