top of page

Arizona SunRise

THE ASK

A Whole New Kind of Buzz.

How do you make a splash in a sea of hard seltzers? With real fruit, real people, and a little AriZona attitude. For the launch of AriZona SunRise, we created a campaign spanning social content, influencer partnerships, and advertising. Because standing out in a crowded category takes more than a pretty can.

THE WORK

bottom of page