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THE ASK
Social Media Revamp
Over the course of 3 years, we retooled the social media presence for Google Play. We were tasked with creating assets, and as the copywriter I was responsible for creating the new voice of this playful, sometimes glib, yet family-friendly, brand.
The Results
50% increase in follower growth YoY
+23% Gen Z followers from Jan 2023
SHI score: 71.34 (vs Google 2023 avg of 56.8)
+1.2pp in video views YoY
SHI score: 59.5 (vs Google 2023 avg of 54.7)
4% increase in likes YoY
25% increase in positive reply sentiment YoY
32% increase in SHI score YoY
the work
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