Google Play

Google Play is home to an entire universe of apps, games, books, and some of the most recognizable characters in pop culture. Our job? Make all of it worth talking about.

As a copywriter, I developed original social content and recurring series that brought the platform's endless catalog to life. One day I was writing tweets as Deadpool, the next day Elmo.

 

My job description was essentially to know a little bit about everything and have something clever to say about all of it.Alongside a major visual refresh and a steady stream of organic content, our work helped more than double positive brand sentiment across social channels.

Turns out, spending an unreasonable amount of time thinking about fictional characters can be a marketable skill.