RALLY
Hybrid Creative: Copywriting & Design
My role at Rally combined design and copywriting. I led a team of graphic designers and reported directly to our CMO. I also managed relationships with clients including but not limited to: NASCAR, the Buffalo Bills, & Mountain Creek.
WHAT IS RALLY?
Crowdpowered Bus Travel
Rally is crowdpowered travel for the 21st century. Our technology connects you with other riders going to the same event or destination, then delivers high-end buses to get you there and back.
Rally was created to help thousands of people who wanted to get to the 2017 Women's March in DC, but didn't want to take a financial risk booking a bus. Our CEO, Numaan, created a very simple algorithm that allowed people to pay for their seat individually. The bus would be automatically booked when it reached a certain tipping point. This sent over 50,000 riders to the march.
WORK
Here's some of the things I wrote, art directed, and designed while working as a hybrid creative at Rally. It's a diverse portfolio that includes everything from a marketing email to a promotional video to print ads.
At a startup, everyone's got 4 jobs.
Rally
Rally
RALLY - TIMES - IPHONEX
How to Rally
March for Our Lives
