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THE ASK
LandShark 360 Campaign: Island Time
LandShark was looking to own its prime selling season by expanding its reach beyond the beach. How do we make LandShark a summertime staple, while utilizing the partnership with Margaritaville, and associating ourselves with all things summer. WAA sought to establish an elaborate activation for Shark Week to encourage consumers to participate in our summer sweepstakes.
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